How The Food Industry Needs Us To Overeat- The Economics Of Obesity
In 2007-2008, when I first wrote this article, the prevalence of obesity in the American population was a staggering 32.2% among adult men and even higher at 35.5% among adult women.[1] Today that number stands at 40% of the adult population and it isn’t a secret that the overabundance of food and the propensity towards overeating are key contributing factors to the lofty numbers of obese and overweight men, women and children here in the United States. But few understand the economics of what brought us to this unfortunate juncture in our health history. Weight problems and the collection of metabolic related diseases that accompany it stem mainly from eating more calories than we need. It might be easy to fault lack of willpower as the main cause of our current weight gain conundrum, but is personal weakness really the only issue behind our tendency to overeat? Or are there significantly powerful external factors that we are made to ignore? A studious look at the economics of food production provides considerable insight into the fact that overeating and excessive consumption of processed foods isn’t simply a matter of personal failing but are requirements for the continued success of the U.S. food industry in its current form.
Conspiracy theories abound about the government and I for one am not much of a conspiracy theorist. Unlike ideas of alien collaboration and the like, the role of the government in promoting overeating is very real and it isn’t that difficult to explore. As disquieting as it may be, almost everything we hear or see relating to how and what we should eat is influenced in one way or another by major food conglomerates. From the seemingly obvious advertising via television, the internet and such to not-so-obvious processed-food-product-friendly studies, and government issued dietary guidelines. The fact that most of us are unaware of the effectiveness of advertising and public relations campaigns run by the food industry to make us eat more, is a testament to its success. Food companies spend upwards of 33 billion dollars a year promoting their products to the public, a figure that’s hard for most of us to comprehend. Seventy percent of those funds are used to promote processed convenience foods, candy, snacks, alcoholic beverages, soft drinks and desserts. Contrast that number with the meager 2.2% of the overall food advertising budget that goes towards the encouraging consumption of fruit, vegetables, grains or beans [2] and you begin to understand why people eat the way they do. The state of confusion experienced by most members of the public with regards to diet and what is or isn’t healthy, isn’t an accident, but rather a meticulously planned result of advertising and lobbying dollars. Consequently, more people believe they are eating healthy while overeating and consuming the very processed foods and beverages that lead to weight gain.
How The Food Industry Makes Us Overeat: Understanding The Impact of The Food Industry On Our Eating Habits
People often ask why would the food industry go to such ends to undermine public health and why does our government allow such things to happen? Most dismiss the question with the overly simplistic refrain that food corporations are inherently evil. As tempting as such explanations may be, the question remains unanswered. We are then left unaware of the inner workings of a system that can often mislead us if we don’t fully understand it.
“Know your enemy and know yourself and in a thousand battles you will always be victorious”
–Sun Tsu
When I started personal training twenty-seven years ago in Trinidad, there was never any mystery as to why some of the people who worked with me were overweight. They understood very clearly that their weight gain was caused by eating too much of the wrong foods. They could readily identify what those foods were. They also knew that remedying their situation meant regular exercise and eating a diet of natural foods, fruits and vegetables while avoiding processed food products. Now let’s fast forward to my practice today in New York City, where over the last ten years most of the overweight individuals who start our training program don’t understand how and why they put on weight. Many firmly believed that they followed a healthy diet and were baffled by their weight gain. But those diets always included processed food products. These refined products, marketed under the guise of a healthy food with a health claim, an organic, natural or gluten free label, do little but add an abundance of empty calories to the average American’s diet and are carefully designed with measures of bliss points, optimal sweetness ratios, appealing mouth textures, and precise fat and salt contents so as to target the same parts of the brain that are activated during the use of heavily addictive drugs like cocaine. With a health label that makes the consumer feel less guilty about the organic, gluten free chocolate chip cookies made with natural ingredients and thus they pay more, but more importantly, they consume more. Given such deceit, it’s hard not to see food corporations as evil troll-like being bent on destroying our health, but that’s far too simple an explanation as the reality is far more complex than we tend to think.
Why do companies work so diligently to sabotage our health with messages of over-consumption of unhealthy foods? It has to do with economics and with the limitations of our profit driven society. Corporations are just that: corporations. They don’t have conflicts of conscience or moral dilemmas as they aren’t human beings capable of such abstractions. A corporation is an entity whose survival relies completely on its ability to amass growing profits for its shareholders. The ethics of any system usually revolve around what’s required to sustain the life of said system and food corporations are no exception to this rule. Without profit, corporations eventually cease to exist and so, in the name of generating revenue, everything becomes fair game. With regards to food production here in the United States, there are two inter-related economic factors that most of us don’t think about very often. They are:
1. Food production in the United States is so efficient that it produces a food supply far greater than the caloric needs of the population
2. In spite of profits that seem to be astronomical, the annual growth rate of the food industry has always been very low
How The Food Industry Makes Us Overeat: The Overabundance of Food and Its Effects on How the Food Industry Operates
The development of agricultural technologies have allowed American farmers (if you can still call them that) to become more efficient and productive while using less labor. Therefore, the American food supply is now large enough to feed everyone in the country twice- even after exports.[3] As encouraging as this may sound, it does impose some very finite limits- namely that there is more food being produced than people in this country can eat. Even the most voracious can only eat but so much, so in order to be successful, food companies not only have to aggressively promote their products as being superior but also must convince consumers to eat more of it. Much more. Economically speaking, overeating is a required condition for the survival of American food corporations because it is the only way they can turn large enough profits to satisfy their shareholders.
Tying in with the quandary of an overabundant food supply is the problem of limited market growth. With so many different products on the market, the annual growth rate of the food industry is only one or two percentage points. Thus, companies do their utmost to ensure that nothing interferes with this growth as it isn’t very much to begin with. Hence, they spend billions not only in advertising but in influencing government officials, nutritional authorities and the media to either say that their products are healthy or say nothing that could be construed as negative about their products. Lobbyists from the industry pressure Congress to see that no restrictions are placed on the consumption of their foods. The government has little choice but to be swayed by such lobbies as food sales in the U.S. account for 8% of the gross national product which works out to more than a trillion dollars in sales.[3] Equally persuasive is the fact that the food industry employs 12% of the American labor force. So, Washington has no alternative but to look out for their interests – given the enormous impact food production has on the stability of our economy. We tend to see our government as a system designed to protect the interests of its citizens and forget that for our current society to continue, they must also consider the well-being of corporations within its borders.
How The Food Industry Makes Us Overeat: The Political Consequences Of Food Overproduction
The American need to protect the prosperity of the food conglomerates politicizes all nutritional guidelines. Therefore, policies as words like ‘eat less’, ‘don’t eat’ and ‘bad foods’ are vehemently opposed by lobby groups and seldom find their way into any public statements. Bear in mind that the government also supports financially the food industry to make sure that their profits remain high so it would be ludicrous to think that they would do anything to jeopardize an industry that they help sustain. Our tax dollars subsidize pricing supports, marketing and food promotion programs. So, it shouldn’t be much of a surprise to learn that the government actively works to promote higher consumption levels of foods that may not necessarily be good for us. For example, the revelation during the past presidential administration, that the US Department of Agriculture had been working with fast food restaurants to increase the amount of cheese that people eat in pizzas while the administration policy was one of “war against obesity” is a classic example of this type of misdirection. However it isn’t unique to any one presidential administration, as this is simply the way it works and how it has always worked. The average citizen may not necessarily be aware that the government’s public message isn’t always congruent with what goes on behind closed doors but that’s how the government maintains a stable economy.
The Effects of Food Industry Advertising on Public Eating Habits
The influence of the American food industry doesn’t stop with convincing Washington to promote their interests, but reaches deep into our very hearts and minds through omnipresent advertising. Cut throat public relations campaigns are essential in an environment where there is such an overabundance of product. Our enormously high food production rates here in the United States brings about fierce competition among brands. So much so that it creates giant conglomerates as companies merge as a way to reduce competition and increase overall influence. Small companies simply can’t compete against monster corporations with billions in revenue and they are inevitably bought out and assimilated into the larger conglomerates. It’s a perfectly legal activity but it does lead to some degree of deception on the consumer end as buying out the competition creates the illusion that consumers have more choices than they really do. Only three companies, Philip Morris (you might know them better as Kraft Foods and Miller Brewing), ConAgra and RJR-Nabisco accounted for 20% of the market in 1997.[3] With the growing popularity of organic foods, the corporate Goliaths were quick to step in and buy out almost all of the small scale organic farms and companies who made products that they public loved to support. You never get the memo announcing the sale, nor is there much of anything in the news as they do their best to keep any such acquisitions as quiet as possible. You’ll just see your favorite local brands in more supermarkets than before in larger quantities with a significant increase in the amount of advertising for it. All geared towards making you eat more.
Why Making Junk Food Is An Important Part Of Keeping Profits High
In 2002, we had 320,000 different food items for sale here in the U.S. with one small problem- supermarket shelves only have room for 50,000 products.[4] Given such an outlandish surplus, foods today have to appeal to consumers while not costing too much as the American public as a whole is not willing to spend very much on what they eat. Americans spend less than 10% of their income on food- which might seem like a lot to those of us who live here, but it is far less than what is spent in other developed countries. Europeans spend 15-17% of their income in food, the Japanese spend 20% and people in poorer countries spend half to as much as 70% of their income on food. American consumers however will not tolerate such high food costs, and so to keep prices low, food producers cut corners whenever they can. This means using farming models that aren’t always best practices for the environment or the animals involved, but ones that yield the most profit from lower overhead costs. Food producers also increase their profits by making more processed products. For example, by turning corn (which is dirt cheap and doesn’t bring much in terms of mark up profit) into corn snacks (which are relatively expensive), they increase the value of a basic foods. That these foods are for the most part nutritionally worthless isn’t the point- people will buy it, it doesn’t cost much to make and the profit margins make it worthwhile. Thus cheap rice is made into expensive organic rice crackers and inexpensive potatoes become pricey chips and French fries.
It isn’t possible to mark up the value of fresh fruit and vegetables very much other than giving it an organic label- but there are limits to how much consumers will pay for fruits and vegetables and they don’t sell as well as processed foods. To make matters worse, vegetable growers get as little as 5% of the market value when you purchase produce in a store while poultry and meat producers get anywhere from 50 to 60% of the final retail costs. Again, the economics are stacked against healthy foods. So calls to action by eating more fruits and vegetables won’t do much if food growers make such relatively little profits. Almost 70% of the 33 billion dollars spent on food advertising goes towards persuading the public to eat more candy, snacks, soft drinks, desserts and alcoholic beverages. The fruit, vegetable and grain sectors make up only 2.2%[2] of those advertising dollars while the USDA spends less than 300 million dollars a year on education on healthy eating. This number isn’t completely an accurate figure as most of those funds go towards agricultural research projects so the total amount dedicated to promoting better food choices is far less. To say the odds are against the messages of not overeating and avoiding junk foods would be an understatement of the highest degree.
How The Food Industry Makes Us Overeat: The Ideal Consumer Is A Confused Consumer
One of the most harmful aspects of the food industry lobby is the exploitation of single nutrient studies. Food companies help fund research centered on the potential health benefits of single nutrients and then use the results of these studies to justify ridiculous health claims on their labels. There is considerable confusion created by the mixed messages and constantly changing ‘nutritional news’ when one study reportedly finds a food product to be healthy one day and another study finds it to be harmful the next. Such confusion works to the advantage of food producers as confused consumers are more likely to believe the questionable health claims on their products. The influence of the food conglomerates is frightening and far more insidious than we like to think. The heart healthy check mark of the American Heart Association is one of the most recognized consumer health symbols in America- yet it has been brazenly displayed on the sides of boxes of Lucky Charms, Trix, and Cocoa Puff cereals, in addition to Yoo-hoo Chocolate Drinks, Healthy Choice’s Caramel Swirl Ice Cream and Mazola Corn oil. None of these products are remotely healthy by any stretch of the imagination, yet somehow they were able to secure backing from one of the most prominent and trusted health authorities in the country. I will leave you to your own conclusions as to how that happens.
How The Food Industry Makes You Eat More
The other way food companies increase their profits is by making you eat more. While no one likes to admit to being manipulated, the rising levels of obese and overweight men, women and children here in the U. S. show that the food companies have been enormously successful at manipulating us to eat more. With a limited number of calories that can possibly be consumed by the adult population, promotion to children to get them to eat more as well has become a standard part of the food industry’s advertising push over the past several decades. Interestingly enough, this increase in advertising focus coincides directly with the term Adult Onset Diabetes being officially changed to Type II diabetes given the alarmingly high number of children that are developing it today. It’s hardly a coincidence. In the years 1976-1980 the rate of obesity among preschoolers aged 2-5 was only 5.0%. A rate that doubled to 10.4% in the years 2007-2008. The figures get worse as the children get older as obesity rates among those aged 6-11 jumped from 6.5% to 19.6% during the same periods and increased from 5.0 % to 181% among adolescents aged 12-19.[5] Focusing on getting kids to eat more isn’t the only way food companies increase consumer eating habits- adults are equally targeted by shrewd policies that go unnoticed by most of us.
One of the easiest ways companies get you to eat more is by increasing serving sizes. By making the bigger serving portions cheaper than the smaller ones consumers inevitably go for the better deal and end up eating more in the process. It’s a masterful strategy as you have to pay more to eat less. Now it might seem that the food industry loses money by giving you bigger portions in restaurants and packaged products, but it’s sound economics in terms of their profits. The cost of food production is quite low relative to labor and the aforementioned factors used to increase the retail price of the original food. So, by encouraging larger portions and increasing the cost of smaller ones- you make people buy more and eat more. It’s a relatively easy way to increasing profits without increasing production, but it creates unhealthy serving sizes and a population that doesn’t think twice about eating more to get the most ‘bang for their buck.’ Take a look at the oversized popcorn and soda choices at movie theaters that cost only a fraction more than the smaller options. Look at the ‘bargain’ supersized portions sold at fast food restaurants and the better value bigger packages in supermarkets and you’ll see it for yourself. No other country that I’ve been to has servings quite as larger as the ones offered here in America and it’s all part of a carefully thought out strategy to make you buy more and eat more.
The constant influx of new products also plays a major role in getting people to eat more. New food products labeled as ‘organic’ or containing ‘organic ingredients’ have joined the roster of ‘low fat’, ‘all natural’, ‘fat free’, ‘no cholesterol’, ‘high fiber’, and vitamin enriched foods. None of these labels have any bearing on whether a food is inherently healthy or not, but it gives the public a feeling of comfort when they buy them. A sense of comfort that also encourages us to over consume foods that we shouldn’t be eating in the first place. If high fructose corn syrup is bad today, replacing it with ‘organic sugar’ in a product still makes it a junk food, but the illusion of it being healthier persuades consumers to eat it with a guilt free conscience. Feeling guilt free about what you eat won’t stop you from gaining weight by eating too many empty calories but it is good for business.
We gain nothing by saying that we are immune to the effects of food advertising as such ways of thinking only leads to a false sense of security. Most advertising operates far below our consciousness and it influences even the most health conscious of us all. Today there is little that isn’t manipulated to make you buy more and eat more; religion, your concerns about the environment, animal rights and your own health concerns are all used to influence your buying and eating decisions with products designed to align with your way of thinking. Whether we like it or not, research consistently shows that by increasing the intensity, repetition and visibility of food related advertising messages we buy more and eat more.[6] Our 24/7 hour connections to the Internet, television and other media makes it almost impossible to avoid ads and secluding yourself in the mountains isn’t a practical answer to not being influenced by them. However if you understand how the food industry works, you’ll be far less likely to fall for the ploys designed to make you eat more of the wrong foods.
Eating healthy isn’t confusing- it’s just not titillating or slick by any stretch of the imagination, and in a room with so many other voices shouting louder it isn’t often heard. The new and entertainment industry wouldn’t see much of an increase in their audience if every diet related segment said that you should avoid refined foods completely, don’t overeat and use only fruits and vegetables as your snacks. Not only is it somewhat tedious, but it would alienates the very food companies whose refined products provide the lion share of advertising profits. It might not be a popular message backed by billions, but it is one that won’t ever change and one that you should heed if you are serious about being in shape.
My Budget Home Gym Setup Recommendations
Anyone following along knows that I have a pretty impressive home gym setup, but as nice as it is to have all this equipment, the fact is that you don't need very much in order to make progress if you are training at home.
Which is why my number one recommendation is a pair of dumbbells. Maybe a barbell as well, but that's really all you need.
I trained for about a year during the lockdowns with just a pair of dumbbells and a barbell and was able to make tremendous progress, and to this day I universally recommend and provide dumbbells to my online training clients and they have made some great gains as well.
So if you are thinking about training at home, start small and keep it simple. Thanks as always for watching and as always, Excelsior!!! #naturallyintense
#homegymsetup #dumbbells #trainathome #trainingathome #naturalbodybuilding #naturalbodybuilder #naturalbodybuildingvideos #homegymlife #homegymequipment #homegymrat #homegymideas #homegym #personaltrainer
High Intensity Training- Negative Leg Extensions!
The negative, or eccentric, phase of any resistance movement creates the most micro trauma and thus stimulates the most growth and strength increases.
As such having someone pushing down in the lowering phase can REALLY up the intensity of your training.
This was my last set and my training partner and Naturally Intense Personal Training Senior Trainer @egcitrin is pushing down as I lower the weight and (and is it just me or is she pushing more and more as I go along?)
But I don't stop there.
On the 12th rep I execute an isometric hold for a count of 5 seconds with Erika actively pushing down before ending with nine punishing final reps!
I think I was sore for at least a full week after this but still training and hope you are too!
And as always, Excelsior!!! #naturallyintense
#naturalbodybuilding #naturalbodybuilder #highintensitytraining #highintensitytrainingtips #hometraining #homeworkout #fitover40 #naturalbodybuildingvideos #naturalbodybuildingtraining #naturalbodybuildingtips #naturalbodybuildingmotivation #legextensions #legday #legworkout #powertec #legdayworkout
Avoiding Injury As A Natural Athlete- Just Do This!
As a natural athlete, whether your goal is bodybuilding or body transformation, everything happens slowly and over very long stretches of time.
To that end, it is of the utmost importance that you prioritize not getting injured, as an injury can slow if not completely curtail your ability to realize your goals.
That being said, most people, when something hurts, just power through it, as there is this misplaced belief that there are some exercises that you need to do.
Squats, deadlifts, barbell bench presses and the like may be excellent exercises, but if it hurts, don't do it.
Or better yet, do something else to build yourself up to a point where you can do them, but there are times when some of those mainstay movements simply might not be for you.
Now for some, saying everyone can't squat or deadlift is heresy punishable by ridicule, but they won't be with you at the physical therapy sessions, and they will still be training while you are out.
If it hurts, don't do it, even if your favorite influencer swears it's a necessity. There are hundreds of alternatives, and your job is to find what doesn't hurt while recruiting the most muscular activation and sticking with it.
Do that and you'll save yourself a lot of pain and you'll realize your goals much faster as well. Stay safe while training and as always, Excelsior!!! #naturallyintense
#naturalbodybuilding #bodytransformation #nodrugs #weighttraining #listentoyourbody #avoidinginjury #naturalbodybuildingtips #naturalbodybuilder #fitness #fitnesstips #nosquats #injury #injuryprevention #trainsmart #sustainabletraining #nosteroids #naturalbodybuildingvideos #excelsior #highintensitytraining #fitover40 #personaltrainer #bodybuilding
Why Exercises Won't Get You A 6 Pack!
One of the most common questions I get asked is what exercises I do for my abs and my response of
"Absolutely none whatsoever" is often received with some sense of disbelief, but it's the honest truth.
I don't do any direct exercises for my abs and haven't since the mid to early 1990's because I already had a foundation from years of truly grueling ab work and having a six pack is directly proportional to what I eat, not what exercises I do.
My abs get plenty of work from the squats, rows, deadlifts and other compound movements that I do and I can prove, having not done crunches, leg raises, planks and any of that for the past 28 years or so that it's 100% diet.
If you want to have great abs, the exercise you need to master is walking away from the foods you shouldn't be eating.
My diet is and has been one of precision for a very long time, and it's what I eat and how I eat that allows me to always have a six pack, nothing else.
The good news is that everyone already has a six pack, you just have to get rid of the fat deposits above it for them to show, and if you put your mind to it, stay disciplined and avoid processed foods entirely, it can certainly happen.
So watch what you eat and focus on your diet if you really want that six pack and Excelsior!!! #naturallyintense
#sixpack #sixpackabs #6pack #6packabs #absmadeinthekitchen #everyonehasa6pack #abs #noabworkout #naturalbodybuilding #personaltrainer #drugfreebodybuilding #naturalbodybuildingtips #naturalbodybuildingmotivation #muscularity #naturalbodybuilder #timededicationsacrifice #excelsior #focusontheprocess #dothework #diet #abs
I Only Train Three Days a Week.
That's right.
Just three days a week with short high intensity training based workouts and it allowed me to compete successfully as a natural bodybuilder, and it's how I have trained and how my personal training clients have trained for the past 30 years.
The biggest problem in training is a lack of dedicated experimenting.
Everyone goes along with the training programs espoused by the most popular, without questioning the fact that the top figures in the fitness industry are all on steroids, and as such their methods may not always be best for natural athletes.
There are many reasons to consider low volume training but most importantly is that it allows for training sustainability.
Three days a week is far more doable long term than 4, 5, 6 or 7 days a week.
And I can tell you for a fact that it has been tested time and time again, and it works if you work it.
So give training less some consideration and as always, Excelsior!!! #naturallyintense
#train3xaweek #highintensityworkouts #naturalbodybuilder #trainlessexcelmore #trainsmart #sustainabletraining #competeatthehighestlevels #nosteroids #naturalbodybuilding #naturalbodybuildingvideos #naturalbodybuildingtips #excelsior #highintensitytraining
Lever Arm Presses 595 for 28 Reps!
High Intensity Home Training.
The (Titan Fitness) @betitanfit Lever Arm setup on my @roguefitness Monster Lite Rack and my @powertecfitness Utility Bench is a godsend in terms of adding variety to my home training.
It feels very much like a Hammer Strength Machine Press and the best part is that you can not only angle it to get the most out of the pectoral contraction, but that you can put the weight up at a point where it really feels heavy all to but the end of the movement.
For this movement I pyramided up to the most weight I could put on and decided just to go. No plan in terms of reps, just get to that point where it really starts to scorch and then keep going!
I don't think I ever got this many reps in before but I felt strong at the start and what I do know is that I was unnaturally sore for at least a full week afterwards!!!
Still training, hope you are too and Excelsior!!! #naturallyintense
#naturalbodybuilding #naturalbodybuilder #highintensitytraining #highintensitytrainingtips #roguefitness #betitanfit #UnleashYourTitan #ryourogue #hometraining #homeworkout #roguerack #fitover40 #naturalbodybuildingvideos #naturalbodybuildingtraining #naturalbodybuildingtips #naturalbodybuildingmotivation #leverarms #chestday #chestworkout #powertec
New Video: Why I Stopped Training In Public Gyms!
Click on my bio link to find out why!
In March 2020 after 31 years of training in gyms, I began training at home and have been training here ever since. Which is surprising for someone like me given how much I benefited from training in a gym environment, but over the years things have changed and not necessarily for the best.
Commercial gyms are a far cry from what they used to be and I began to feel over time that training in a public gym was starting to be detrimental to my overall progress.
Yes, it's more convenient to train at home.
Yes, there's no commute involved.
And yes, I can collapse on the floor after a workout and not have to move (which is really nice, by the way!!!)
But that's not the main reason why I stopped going to gyms and I can honestly say that I may never set foot in a commercial gym again.
Click on my bio link to see the full video and find out why!
Thanks as always for taking the time to look at my work and Excelsior!!! #naturallyintense
#gymlife #homeworkouts #fitness #trainathome #gymalternative #nomoregyms #gainsathome #naturalbodybuilding #naturalbodybuilder #naturalbodybuildingtips #fitover40 #naturalbodybuildingmotivation #homegym #hometraining #homegymlife #homegymsetup
How Long Does It Take To Look Like A Natural Bodybuilder?
The journey to get that muscular physique you see on an impressive looking natural bodybuilders isn't easy and it doesn't happen overnight.
It takes years of hard work, dedication, and sacrifice even with good genetics.
It took me well over 12 years to do it myself, but the best part is that YOU CAN DO IT!
You don't need drugs, you don't need supplements, you just need dedication and consistency.
But you have to keep in mind the fact that it won't happen overnight.
So, as I always say focus on the process. do the work and Excelsior! #naturallyintense
#naturalbodybuilding #personal trainer #drugfreebodybuilding #natura;lbodybuildingtips #naturalbodybuildingmotivation #muscularity #naturalbodybuilder #timededicationsacrifice #excelsior #focusontheprocess #dothework #tenyears
Please note that all material is copyrighted and DMCA Protected and can be reprinted only with the expressed authorization of the author.
Click To Get A Copy Of Kevin’s Free Ebook On The Role Of Exercise In Reducing Abdominal Fat!
Featured everywhere from the Wall Street Journal to CBS News, Kevin Richardson’s Naturally Intense High Intensity Training have helped hundreds lose weight and transform their bodies with his 10 Minute Workouts. One of the top natural bodybuilders of his time, Kevin is also the international fitness consultant for UNICEF and one of the best personal trainers in New York City.
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References & Sources for How The Food Industry Makes Us Overeat
1. Flegal KM, Carroll M.D, Ogden CL, Curtin LR- Prevalence and Trends in Obesity Among US Adults, JAMA
2. Gallo AE. Food advertising in the United States. America’s Eating Habits: Changes & Consequences. USDA
3. Nestle M. Food Politics. How the food industry influences nutrition and health. University of California Press
4. Harris JM et al. The Food Marketing System. 2002 Agricultural Economics Report
5. Ogden C, Carroll M. Prevalence of Obesity Among Children and Adolescents: United States, Trends 1963-1965 Through 2007-2008. CDC
6. Enyinda CI, Ogbeuechi AO. An empirical analysis of retail pricing and multimedia effects on sales performance. J Food Products Marketing.
